E-mail Marketing is a service we provide to continue engaging with your customers. We retarget customers at all stages of their journey. You might have heard it said that the money is in the list. We believe that E-mail marketing is essential for a successful engagement plan with your customers.
4 Questions to Ask When writing an E-mail Campaign
- Why now?
- We should always have a reason for engaging our E-mail list. Is there a relevant promotion about to happen? Did something new take place that they should be aware of? Have an exciting story to share? People are more willing to engage when we have a justification for our interaction.
- Who Cares?
- We should know who we are trying to reach with our E-mail campaign. If we haven’t taken the time to answer this question, then we could actually alienate people instead of engaging them. Ideally, we would always have an ideal persona in mind when drafting our E-mail sequence. Identify who is affected by the answer to number 1.
- Why do they care?
- For Businesses and Marketers, it’s our job to connect the dots for our customers. We tell stories that make them aware of what’s possible. In our e-mail campaigns, we get the opportunity to show how our products or service has helped others and gives our customers a chance to also take advantage of the solution.
- How can we prove it?
- This is another key component of our e-mail marketing messages. We have to be able to prove how our solution is the right solutions for our customers. We can do this with testimonials, case studies, and new articles. Here’s an article from content marketing institute that you can reference for more details.
This is the tip of the iceberg, but it paints a picture of many of the factors that should be considered when making an e-mail marketing campaign. Partner with Stellar Box Media Marketing today and let’s start making your customers aware of how we can help them. If you need more proof regarding the importance of E-mail marketing, then check out this Email marketing trends article.
E-mail Marketing is a service we provide to continue engaging with your customers. We retarget customers at all stages of their journey. You might have heard it said that the money is in the list. We believe that E-mail marketing is essential for a successful engagement plan with your customers. If you would like to see other topics on marketing check out our Social Media Marketing Blog.