How do we know how much text is too much text in a Facebook Ad? Does it even really matter?
It can often be difficult to tell if your images have too much text in them. If you are running a Facebook Ad, then too much text can kill your results faster than my daughter can put away a milkshake. Keep an eye on your plate.
Facebook highly values the user experience. They have actually posted that they will not run ads with too much text in them. They believe this takes away from your Facebook fun day.
In general, marketers use the 80/20 rule when creating Facebook Ad images. This means you want to leave 80% of your image free of text. This also applies to videos you post. Facebook prefers images with little to no text. Fortunately, you don’t have to figure out if the amount of text you use will be too much. There is a free Facebook tool you can use to assist with figuring this out. Its call the Facebook Overlay Tool.
How do you use the Facebook Overlay Tool?
The tool itself it relatively easy to use. Follow the steps below for a step by step guide on using the Overlay Tool. Please note: This tool currently only works in desktop mode. It does not have mobile support. You will have to use your laptop or desktop to use this tool.
- Navigate to the Facebook Overlay Tool.
- Select the Upload button to look for the image you want to check.
3. Once you upload your image, you will get a ranking of how much text you have and its potential impact on your Facebook Ads. We Uploaded the image used at the top of this blog post. You only want to use images that receive the OK rating.
The image we used received a Medium rating. The Facebook Overlay Tool informed us that this will cause our ad
We took the same image from above and removed most of the text. We kept our “adventure” text in the middle and shrunk the rest of the text we wanted to keep. This was enough for us to get the OK rating we were looking for.
This is a relatively easy tool to use. You should use this every time you plan on including an image with Text in your Ad.